Building The Margaritaville Lifestyle
But what about the maritime atmosphere? While the Margaritaville lifestyle, popularized by Buffetts classic song, is closely associated with being near the ocean, Bullock said these active adult communities dont need to be located near the water to provide the amenities, including the food, music and escapism, that is central to the brand.
In fact, this summer the 32-story, 234-room Margaritaville Resort Times Square opened in New York City. The property includes five restaurants and bar options, including the Margaritaville Restaurant, LandShark Bar & Grill and 5 oClock Somewhere Rooftop Bar. There is also a fitness center and Margaritaville brand retail store.
At Latitude Margaritaville, the town center serves as the epicenter of the casual living experience.
We feel very confident that we can bring the brand to those markets and not necessarily have to have the beach in your backyard, Bullock said. When you go to one of our town centers, we have pools, music in the afternoons at the bar and restaurant. Weve got concerts at night where all of the community comes together. Nobodys doing that in these Texas markets. The escapism will be successful in those markets without the direct connection to the beach.
And Bullock thinks a lot of Texans might want to retire at a Margaritaville Latitude. The Metroplex in Dallas has 15 million people, he said. Houston has 10 million. There are plenty of people who want to retire in those markets.
Third Margaritaville Active Adult Community Planned In Florida
Another retirement community inspired by the musical stylings of Jimmy Buffett is on the way.
Margaritaville Holdings, Minto Communities USA and St. Joe have teamed up to pursue the development of a newLatitude Margaritaville active adult community in Bay County, Florida.The first two such communities are coming together in Daytona Beach, Florida, and Hilton Head, South Carolina.
The newest Margaritaville community would initially have 3,000 homes, but the surrounding St. Joes Bay-Walton Sector Plan is entitled for up to 170,000. The sheer size of this piece of real estate near the water was a major reason this opportunity was an attractive one, according to William Bullock, Mintos Latitude Margaritaville division president.
Based on the success were seeing at Daytona and Hilton Head, were very confident that has the ability to expand to countless numbers, Bullock told Senior Housing News.
Residents who move into the planned Latitude Margaritaville Watersound in Bay County would have access to amenities such as a resort-style pool, fitness activities, game and hobby rooms, arts and learning programs, live entertainment and Margaritaville-themed food and beverage concepts. Other perks for residents would lie in the surrounding coastline.
Those beaches are some of the best beaches in all of the U.S., Bullock said. It just has a lot going for it, from a locational perspective.
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Demand Surges For Latitude Margaritaville Communities As Brand Seeks Westward Expansion
In the months after the pandemic hit last year, demand for the Latitude Margaritaville brand of 55-plus communities inspired by Jimmy Buffett surged and it hasnt slowed down since.
For Minto and the brand, we had a very successful and strong sales year last year, and weve seen that spill over into this year, William Bullock, president of Minto Communities Latitude Margaritaville division, told Senior Housing News.
Since launching the brand in 2017 in partnership with global brand Margaritaville Holdings, developer Minto has developed three Latitude Margaritaville communities with for-sale homes and centralized amenities in Hilton Head, South Carolina and in Daytona Beach and Panama City Beach, Florida.
Our four principles are food, fun, music and escapism, and I think that registered with a lot of buyers, Bullock said. Starting in May/June of 2020, we saw a huge surge in demand, and it never waned.
The significant demand for the Latitude Margaritaville could be a signal that other senior living developers and operators should heed. Even before the pandemic, Latitude Margaritaville represented a fresh approach to active adult living on that eschews terms like retirement or senior and puts the focus on a unique and specific lifestyle. Covid-19 has only made consumers hungrier for what Minto is bringing to life in these developments, according to Bullock.
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Does Jimmy Buffett Own The Cheeseburger In Paradise Restaurant Chain
Cheeseburger in Paradise was a partnership between Buffett’s company and OSI Restaurant Partners. Buffett supplied the name, Outback Steakhouse handled the franchising.
He ultimately sold the chain, which by then consisted of 23 locations in 14 states. The new company, Luby’s, changed many of them to Fuddruckers Deluxe Bar and Grill, but most of the restaurants were closed by 2014. The last location shut down in September, 2020.
How Much Does Jimmy Buffet Make From Margaritaville
Cohlan, now Chief Executive Officer of the company, told Bloomberg Businessweek that the company facilitated $1.5 billion in annual sales before COVID, with an estimated 30% drop during the pandemic, although the company declined to provide actual revenue figures.
In 2017, Forbes estimated that Buffett had earned $50.5 million and had a net worth of $550 million from all of his businesses, album sales and tours. He was ranked No. 13 on Forbes’ first-ever list of American’s Wealthiest Celebrities. He’s doing OK.
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What New Margaritaville Properties Are Coming To Florida
They may have locations around the world, but Margaritaville with its main office in Orlando has a special place in its heart for Florida. There are six of the luxury hotels here, two of the retirement communities, and lots of bars. Margaritaville Holdings, Inc. is continually expanding its property footprint here from the Panhandle to the Keys:
- In mid-November, Margaritaville Beach House Key West opened on Smathers Beach with 186 suites and a lagoon-style pool.
- Construction kicked off in September on a town center at Latitude Margaritaville Watersound, a 55+ community of 3,500 planned homes north of Panama City Beach.
- A groundbreaking ceremony took place in August for , which will feature 254 rooms and suites. The resort is scheduled to open in 2023.
- In January, Margaritaville opened a 202-room themed oceanfront hotel with restaurants and retail space a few blocks north of Jacksonville Beach Pier.
- Near Bradenton, a six-story, 123-room Compass by Margaritaville boutique hotel opened in July 2020 on Anna Maria Sound.
And a Margaritaville complex featuring a hotel, marina, restaurants and a 20,000-square-foot outdoor entertainment venue is planned along the Indian River Lagoon in Melbourne.
What Life Is Like At Latitude Margaritaville
The New Yorker has an article: Retirement the Margaritaville Way. At the active-living community for Jimmy Buffett enthusiasts, its five oclock everywhere.
The first person I met at the Bar & Chill was a bald guy in a black T-shirt, black drawstring shorts, and flip-flops, with a Harley-Davidson tattoo on his right arm and a claddagh ring on his left hand. He was drinking and laughing with a few friends. He gestured to the empty stool next to him and said, We dont bite.
I offered an expression of if-you-insist, and he said, Bring it. His tone was cheerful, as you might expect at the Bar & Chill, the principal drinking-and-dining establishment that looks out on the town center of Latitude Margaritaville, an active-living community for Jimmy Buffett enthusiasts, aged 55 and better, in Daytona Beach, Florida.
More than twenty million people a year pass through the doors of a Margaritaville-branded establishment. The company, with annual system-wide sales of $1.7 billion, licenses the name to restaurants, hotels, casinos, and resorts, and sells a wide array of branded merchandise: umbrellas, towels, beach furniture, bicycles, blenders, frozen shrimp, and Key-lime-pie mix. It recently announced plans to launch a cruise line. Given the age of Buffetts fan base, and the life style hes hawkingas well as baby-boomer demographicsthe move into active living was a natural one.
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Minto Communities Usa Receives Nine Gold And Silver Nahb Awards For Latitude Margaritaville Communities
Tampa, FL February 16, 2022 The National Association of Home Builders presented Minto Communities USA with nine awards at the 2022 International Builders Show held in Orlando, Florida in February. The awards included recognition by NAHBs 55+ Housing Industry Council and the National Sales and Marketing Council for Mintos Latitude Margaritaville communities.
Latitude Margaritaville Watersound, located near Panama City Beach, Florida and scenic Highway 30A, received two NAHB Gold Awards. The first was for Best Sales or Marketing Event for the communitys unique Virtual Grand Opening held during the pandemic. The second was for the Latitude Margaritaville Watersound Town Center for Best Single-Family Community, Amenity on the Boards.
Latitude Margaritaville Watersound also received three Silver Awards for Best Detached Home in its category for the Aruba single-family home model, Best Attached Home in its category for the Bamboo Conch Cottage model, and Best Integrated Marketing Strategy or Campaign. Latitude Margaritaville Hilton Head received a Gold Award for Best Community Lifestyle Program.
Minto Communities also received a Silver Award for Best 55+ Builder of the Year as well as two NAHB Nationals Awards from the National Sales and Marketing Council. These included a Silver Award for Best Email Marketing for the Latitude Margaritaville Barefoot Bulletin e-newsletter, and Silver Award for Best Overall Advertising Campaign for Latitude Margaritaville Watersound.
A Look Inside Margaritaville Retirement Communities
If youre looking for a change of scenery as you prepare to spend your golden years, perhaps a retirement change in latitudes and attitudes is also in order.
When you settle down in a Jimmy Buffet retirement community you wont be wastin away again in Margaritaville, as much as youll be living your best life.
Consistently ranked among the nations top communities since the first opened in 2018, Latitude Margaritaville retirement communities have totally captivated the active adult population. Now with two locations, a step inside a Margaritaville retirement community and youll realize theres no place like an island paradise home.
Lets face it, Jimmy Buffet aficionados are more than just fans, theyre a movement. A casual and mellow community of boomers united by peace, love, and tropical vibes.
Latitude Margaritaville Daytona Beach- Daytona Beach, FL
The most stressful part of your day here will be deciding how youll take your margs…blended or on the rocks. Inspired by the music and lifestyle of singer, songwriter, and best-selling author Jimmy Buffett, this 55+ Florida community epitomizes the laid back beach life. Named Best 55+ Community of the Year by the National Association of Home Builders, residents at this beachfront retirement community enjoy a variety of recreational amenities, on-site dining, live entertainment, and a planned private beach club.
Latitude Margaritaville Hilton Head- Hardeeville, SC
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Pga Village Verano Port St Lucie
Although this is not specifically a retirement community, there is a 55+ neighborhood located within the PGA Village Verano in Port St. Lucie. It features a massive social center for private and community events, a pickleball center, a year-round social calendar filled with activities, and a modern fitness center.
Additionally, Port St. Lucie is one of the best cities on the coast of southern Florida that has a little something for everyone!
With plenty of outdoor nature activities, this outdoor mecca has no shortage of fun things to do in your free time. For example, the Port St. Lucie Botanical Gardens features hundreds of plants, hummingbirds, and other unique attractions. You can also visit the Savannas Preserve State Park and the Veterans Park at Rivergate.
Standout Feature: Golf-centric activities
Change Your Attitude With A Better Latitude Come Experience What It’s Like To Live The Latitude Margaritaville Lifestyle With Our Change In Latitude Getaway
New Homes Starting In The Mid $200’s
Inspired by the legendary music and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, your new Daytona Beach home in paradise features exciting recreation, FINtastic dining and live entertainment. With Mintos 40 years of experience developing award-winning, master-planned communities and building quality homes for over 29,000 families, innovative new homes are a given.
Youve earned a life where every day feels like an escape. Find your paradise at the 55-and-better community where fun and relaxation meet. Escape to island-inspired living as you grow older, but not up. Escape to Latitude Margaritaville.
Change Your Latitude
Located in the heart of world-famous Daytona Beach, Florida – Latitude Margaritaville is a place where life rolls easy, neighbors are friends, and the party never ends. Awesome recreation, dining and entertainment will make the town center the place to be.
Masterfully crafted new Minto Daytona Beach homes for sale let you hang your hat where your heart is. You can even wiggle your toes in the sand at the private beach club overlooking the Atlantic Ocean. This is Latitude Margaritaville Daytona Beach.
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Planning For A 55+ Community In Florida
In its work for Latitude Margaritaville Watersound, Heidt Design is using its extensive experience in planning active adult and mixed-use master planned communities. Because the firm has worked for several 55+ communities over the years, the team understands the nuances involved.
For example, in a 55+ community in Florida, homeowners primary mode of transportation is the golf cart. So, the Heidt Design team plans for golf-cart-friendly roads and trails throughout the community. Also, homebuyers in active adult communities tend to prefer premium lots adjacent to environmental features, like ponds. This is a significant planning component that Heidt Design takes into consideration when planning and designing the orientation of lots.
Metroplex Getting A Jimmy Buffett Margaritaville Themed Senior Living Community
Many times when people are ready to retire, they look to spend their days relaxing on a beach somewhere. While for some that means moving away from Texas that may soon change. A new Jimmy Buffett Margaritaville themed senior living community recently announced plans to open a location in Texas, bringing beach vibes to the metroplex.
Youll need a shaker of salt to live in planned Texas Margaritavilles
Florida-based Minto Communities USA recently announced they are expanding their Margaritaville-themed communities to Texas, and are currently scouting locations in DFW, along with Houston and Austin. Latitude Margaritaville has redefined how pre-and-active retirement living is viewed forever with a combination of world-class amenities and island-inspired villa, single-family and cottage homes, said Mintos vice president, Scott Rogers.The Margaritaville themed communities already have locations near Daytona Beach and Panama City Beach, Florida and near Hilton Head Island, South Carolina, according to Dallas Morning News.
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Pelican Preserve Fort Myers
This retirement community in Florida is one of the top options for those who enjoy meeting others in their same age range. With 22% of the population being over 65 years old, Fort Myers is a great place to meet others in a small-town feel. Not to mention, Pelican Preserve offers various amenities, activities, walking trails, restaurants, social events, butterfly gardens, libraries, movie theaters, and indoor and outdoor pools all perfect spots to socialize and meet your neighbors.
You can head to the nearby Sanibel Island, Fort Myers Beach, or Sirenia Vista Park when you want to get out of the community. We love how you can view manatees and the dozens of species of local birds just minutes away from your front door!
Standout Feature: The luxury golf course
Founding Date: 2016
Home Sweet Home Giveaway
For the second year in a row, Wheel of Fortune® partnered with Minto Communities to give away a new home in the Home Sweet Home Giveaway. Last year, Michael from Ohio won a home in Latitude Margaritaville Daytona Beach, FL. This year’s winner will be selected soon, so stay tuned for the big announcement!
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You Can Retire And Live In Margaritaville
Our generation will be begging our children to put us in a home a retirement home, to be specific.
We at The Manual assumed this business venture was fake news, but as it turns out, the merging of margaritas with 55-plus living is as real as the fact that snails have 14,000 teeth.
Were here to announce that the Jimmy Buffett chain Margaritaville has expanded its branding to Margaritaville retirement communities. Theyre being called Latitude Margaritaville. This collaboration between Minto Communities and Margaritaville should fuse quality real estate with exciting recreation, live entertainment, and great dining into one epic old folks home.
Were hoping it smells like tequila and limes and not like, well, most retirement homes.
Three locations have currently been designated for Latitude Margaritavilles, including Daytona Beach, Florida Hilton Head, South Carolina and Watersound, Florida.
The model homes for two Latitude Margaritaville locations were unveiled in spring of 2018, featuring four Caribbean Collection villa models, three Beach Collection single-family homes, and two Island Collection single-family homes. Each space is painted a beachy pastel outside and features a crisp, white interior reminiscent of island retreats. The layout looks like a normal suburban community that has listened to Pass the Dutchie one too many times.
Plus a fitness center, tiki huts, cabanas, and private beach and pool.
Champions Gate Osceola County
This master-planned community is close to some of the states biggest attractions, within just a short driving distance from Universal Orlando and Walt Disney World. Featuring a 20,000-square-foot clubhouse, tiki bar, movie theater, 18-hole golf course, and volleyball courts, we love this retirement community for people who want a little bit of everything!
And we love Osceola for visiting families! Osceola is home to Disneys All-Star Movies Resort, the perfect place for your family to stay while they are visiting you. Plus, Old Town is a fun attraction that contains rides, food, and shops.
Standout Feature: 18-hole golf course on-site and a 36-hole golf course next door
Founding Date: 2004
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